Marketing training made practical for business owners, not marketers

You didn’t start a business to become a marketer. The hard part was never doing the marketing.
It’s knowing what’s worth doing.
You’re an expert in your field. Somewhere along the way, positioning, storytelling, social media, SEO (getting found by search engines), and content became part of your job too. No one handed you the training to match.
As a result, you often rely on fragmented tactics, inconsistent communication, or AI tools without having the strategic foundations needed to use them effectively.
This training gives you the foundations to handle all of it with intention. A word of caution though, you won’t learn to code or build AI. You’ll get proven prompts and a step-by-step method for using it, so you get sharper results in less time, with your judgement still in charge.
The Intentional Marketing Masterclass is six self-paced modules you take online, for

AED 1,460 ($397) excluding VAT

Join the Intentional Marketing Masterclass

Who the Mastercalss is for

It’s built for founders, decision-makers, entrepreneurs and SME leaders who want to understand marketing before automating it. engineers, architects, consultants, accountants, and other experts who want to lead their marketing without becoming full-time marketers.

But that doesn’t mean marketers won’t benefit from it. The Masterclass would certainly accelerate their work.

What you’ll build

Through six practical modules, you’ll build the marketing foundations to communicate your expertise with confidence, make better decisions, and use AI with intention.

The principle behind all of it is simple: understand before you automate. Clear thinking first, then the content, channels, and tools that follow.

Inside the
Intentional Marketing Masterclass

Module 1: Brand Positioning & Storytelling

The problem the module solves

Most business owners can describe what they do. Far fewer can explain, in one clear line, why it matters to the person deciding.

Benefit for your business

You’ll clarify what makes your business different and communicate it in a way people remember.

Outcome of the module

The module walks you through positioning and story frameworks, step by step. In other words, with the help of AI, you’ll finish it having written your vision, your mission statement, and, most importantly, the reason your business exists… your why
Join the Intentional Marketing Masterclass

Module 2: Brand Identity

The problem the module solves

A logo is not a brand. Yet most brand identities get chosen on taste, then never questioned again.

Benefit for your business

You’ll create a visual identity that reflects your expertise and builds recognition over time.

Outcome of the module

The module breaks down what makes an identity work, beyond taste. Using AI to explore directions quickly, you’ll come out with the foundations of your visual identity: your colours, your fonts, along with every other rule that keeps your brand identity consistent.

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Module 3: Marketing Strategy

The problem the module solves

Doing more is easy. Knowing what to stop doing is the hard part, and busy is not the same as effective.

Benefit for your business

You’ll set clear priorities, focus on the right channels, & build a sustainable marketing plan.

Outcome of the module

Diving deeper, the module gives you a simple planning framework you can return to every quarter. You’ll leave with a marketing plan of your own: your priorities, the few channels worth your time, and a rhythm you can sustain, drafted and stress-tested with AI.

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Module 4: Social Media

The problem the module solves

Posting without a plan is a bit like shopping while hungry. You leave with a lot, and none of it makes a meal.

Benefit for your business

You’ll build a consistent presence that supports your business goals, not just your posting schedule.

Outcome of the module

The module shows you how to plan content that keeps working between posts. With AI helping you generate and organise ideas, you’ll finish with a set of content themes and a month of posts already mapped out.

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Module 5: SEO & GEO

The problem the module solves

You can be the best in your field and still be invisible to the people searching for exactly what you offer.

Benefit for your business

You’ll get found by the right people, and the right AI, for the right reasons.

Outcome of the module

The topic most people tend to avoid is undoubtedly SEO & GEO. The module accelerates your workflow using AI for research, writing meta descriptions, brainstorm ideas for your blog, you’ll finish with the keywords that matter to you and a page written to be found by both search engines & AI.

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Module 6: Content & Design

The problem the module solves

Real expertise wrapped in messy content still reads as amateur. Presentation is part of the message.

Benefit for your business

Create content that reflects your expertise, communicates clearly, and looks credible.

Outcome of the module

The module covers the essentials of clear content and clean design, and a full AI image generation guideliens. With AI to draft and refine alongside you, you’ll walk away with reusable templates and one real piece of content, finished to the standard your work deserves.

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Go deeper with a consulting session

Some decisions click faster with a thinking partner. Once you’ve joined, or along the way, you can bring an idea, a decision, or a challenge to a 1:1 consulting session and work through it together.

Consulting sessions run alongside the Masterclass, not instead of it. You can see the session options and pricing on the consulting page.

Book a consulting session
Marion Guéneau, founder of Morph & More and creator of the Intentional Marketing Masterclass, smiling with a computer

Hear it from people who took the training

I came to the Intentional Marketing Masterclass with a brand positioning for Because You Care that was simply too broad. The first modules really shifted things for me: I got much clearer on who I’m speaking to and how to tell our story in a way that actually connects.

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From there, everything became more intentional, from SEO and AI search to the content I create. I stopped posting just to post. Now, every piece of content has a purpose.

If you’re a founder who believes in what you’re building but struggles to make the marketing truly land, this masterclass is worth it.

olivia-bou-antoun
Olivia Bou Antoun Founder – Because You Care

I signed up for the Intentional Marketing Masterclass to help me with a new project, and I honestly wasn't expecting to feel much about a marketing course. But it got me. Module by module I can see my brand actually taking shape, and that's been kind of emotional.

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It's also just really clear. Nothing is vague or hand-wavy, everything is teachable. And when you start layering AI on top, what you can build gets a little dizzying, in a good way.

It's given me the method and the confidence to do this properly. If you're a founder who wants to think sharper, I'd genuinely recommend it.

nadia-rajaonarison

Nadia Rajaonarison
Chief Strategy & Transformation Officer

FAQs business owners ask before joining the Intentional Marketing Masterclass

Founders, decision-makers, and business owners with junior marketing resources, Technical experts, Family businesses… who want to make sharper marketing decisions and use AI with intention, without becoming full-time marketers.
No. It starts from how marketing actually works, so you can follow it whether you’re building your foundations or sharpening what you already know.
It’s fully self-paced and online. You take the six modules in your own time, start whenever you’re ready, and revisit them whenever you need to.
The Masterclass builds your own capability so you can lead your marketing with confidence. Consulting sessions are optional 1:1 time to go deeper on your specific situation.
Yes, with intention. You’ll learn to use AI to amplify your expertise and sharpen your thinking, not to replace it.